For the last couple of years, vision has been the all the rage in every part of our lives. Everybody and everything has a vision statement. Our businesses have vision statements. Our churches have vision statements. Every community organization and family has vision statements now. Not to be left out, each and every person has their own, individually crafted vision statement.
They are cross-stitched and framed on our refrigerators. Scrolling across our computers as screensavers and pinned up on our bulletin boards, our vision statements glare down on us.
So, if we’re all confident of our visions, why isn’t more getting done?
Because vision statements aren’t enough.
Not only that, there is a “vision” fatigue among most people. If you want to hear your people groan, announce a meeting to work on your group’s visions statement. If you ask most people, they’ll tell you that vision statements are a waste of time.
It’s not that they’re a waste of time, it’s just that they’re not enough. More is needed.
Let me explain it this way. A vision statement is an agreed upon destination. This is the moment everyone in the car agrees to go to a certain restaurant. Great! Now what?
How are you going to get there? Every vision needs a strategy. We’re going to this restaurant, and we’re going to walk down this street to the street where the restaurant is located. Now everyone knows where you’re going and how you’re going to get there.
But that’s still not enough. Each person needs to know how to connect with the process: How do I as an individual engage the larger group to get to the restaurant? Meet the group at this time, and we’ll walk there together. Great! Now we’re getting somewhere.
Everyone on our teams need to 1. Know where we’re going (Vision) and 2. How we’re getting there (strategy) and 3. How to engage in the process (tactic).
Vision statements are vital, and yes, everyone needs one. But it’s only the beginning of the process, not the end.